It has been produced and directed by debut director Cica Oyama. She studied at Tokyo's National University of Fine Arts and then at Goldsmiths College, University of London, where she studied film making. She began her career as a photographer whilst in the UK, working for magazines such as Vogue and 19, before returning to Japan to work in advertising, shooting adverts for Toyota, Coca-Cola, Mitsubishi Electric among others. She has won awards for her advertising work, including The Asahi Advertising Awards, The Clio Awards (New York), Kirin Contemporary Award, and the Japan Advertising Photographers’ Association Award.